Friday, 31 December 2010

"2007" Update Part I: And The Beat Goes On

The music video for "2007" will have several different strands, dreamed up at meetings with Tenderstar's songwriter and their lead vocalist. I love the paradox of the music video: on the one hand, as they take their structures from the music they're probably one of the most freeform and varied forms of filmmaking out there; on the other hand, however creative and artistic, they are by definition commercials as well and there's a need to hold in mind the target audience and the image the band want to get across.

One strand of the video will be a visual representation of the sounds and rhythms: for example, the bass chords and the beat will look something like this.

To be continued...

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