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Another example is the run of post-apocalyptic road movies including Zombieland, The Road, The Book Of Eli, Carriers and so on.
The Asylum released their own version of Sherlock Holmes - with pterodactyls! - but at the same time the BBC released a present-day TV mini-series Sherlock. The BBC did exactly the same thing in 2005 with Casanova, starring a pre-Doctor Who David Tennant, around the time of the Heath Ledger movie of the same name.
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Sometimes the doppelganger isn't quite what you'd expect: I vaguely remember a reviewer pointing out that Super Mario Brothers turned out to be about dinosaurs - a departure from the theme of the computer games which, they speculated, might have been an attempt to cash in on the success of Jurassic Park.
Releasing movies that resemble other movies works for the same reason we go to see sequels and re-makes, because a good movie leaves us wanting more. Right across the industry, producers are whispering to each other in smoky speakeasies: "Warner are releasing a mummy/ insect/ robot/ octopus/ supermarket trolley movie next Spring - quick, can we get one out too?"
2 comments:
How about "The Hulk", both movies released in the same year...
So confusing for the audience...
Were there two in the same year? I really ought to know this: there have been a lot of Hulk films. I remember there were two close together, one with Eric Bana and directed by Ang Lee, the other with Edward Norton, but I thought they were a few years apart.
Guess I am part of the confused audience - I should brush up on my Hulkology... anyway, were those the ones you were thinking of? and which one's the mockbuster?
Thanks for dropping by Sofia!
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